Often times the clients I coach or people that find my YouTube videos ask about what style, layout or content works best to build an effective website. Generally they’re looking to build a website to sell products (physical or digital) or promote their services or programs.
I build websites on the WordPress platform because WordPress provides literally hundreds of thousands of plugins that can be used to give you the functionality you want, from video players to social media feeds to mobile compatibility to forums to membership sites. WordPress has evolved to be the #1 website platform for creating new sites due to its flexibility and user-friendliness.
When I build sites in retro theme wordpress, I can then turn the site over to the client to show them how to edit, add to and continue managing their site on their own. That way, they aren’t stuck waiting on my team to update their site when they want to add a few small details… they have the power to do it themselves.
I used to custom-design almost every website I created, because I couldn’t find an existing WordPress theme that “fit” a client perfectly. Now, there are so many beautiful, flexible, customizable WordPress themes available that it is much more efficient to build a website using a pre-existing theme.
This means that when WordPress updates as it tends to do every couple months, the site theme often releases an update to compliment that. This keeps the website secure from hackers and adaptable to browser updates, mobile platforms, etc.
A custom design made from scratch would require a re-build every time WordPress updates. That would cause more problems and a higher likelihood of the site “breaking” and not displaying properly.
So if you’re someone that wants to create a new site or upgrade what you have, you might want to shop around to see what kind of themes are available so you can get ideas for what’s possible.